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Out with a bang: the season 2 finale, in 2 parts
An H1 step-back on key trends plus Evan's new attention index
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🎓 Masterclass Format: France Télévisions x Amazon Prime Video
Jul 8, 2025
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Marion Ranchet
28
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Scroll, swipe, stream: Why vertical video is coming to your streaming app
Apr 11
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Marion Ranchet
3
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4 Reasons Why Platforms Launch Their Own FAST Channels
Aug 12, 2025
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Marion Ranchet
11
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Why Apple TV Keeps Falling Short
Aug 19, 2025
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Marion Ranchet
11
1
Your 5-min read to get a European take on the Global Streaming Video Business
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Tuesdays Deep Dives
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Everyone wants to be the aggregator
Who's best placed to succeed?
Jul 14
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Marion Ranchet
4
1
The 3 names that own UK's Free Streaming shelf
7 UK AVOD services, 1 month of data and 3 names that took 84 percent of it.
Jun 30
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Marion Ranchet
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Looper Insights
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First look at Rakuten TV's European platform data
Plays, session time and return rate give completely different reads on the same FAST channel. Here's the data, market by market.
Jun 16
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Marion Ranchet
1
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Why the TV ad ecosystem wasn’t built for small businesses and why that has to change
The state of SME advertising in Europe
Jun 9
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Marion Ranchet
4
2
Why fandom is the new premium in advertising
The full 32-slide keynote I delivered at the egta CEO Summit last week.
Jun 2
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Marion Ranchet
4
4
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Thursday Podcast Episodes
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Out with a bang: the season 2 finale, in 2 parts
An H1 step-back on key trends plus Evan's new attention index
Jul 23
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Marion Ranchet
4
1
M&A Shark Week: four mergers and the one that split us
Comcast, Sky-ITV, Fox-Roku, Paramount-WBD. Evan and I agreed on three of them.
Jul 16
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Marion Ranchet
5
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The whole TV dial, rebuilt for vertical.
The team behind Shtisel and Survivor is betting that real TV, not micro drama, wins the phone.
Jul 9
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Marion Ranchet
2
2
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The fandom flywheel BBC built to outlast Bluey
One hit show was never the plan, it was the prototype.
Jul 2
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Marion Ranchet
3
The kids are NOT alright
AI slop, gatekeepers and the kid's media crisis
Jun 25
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Marion Ranchet
4
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Weekend Wrap Up
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Your video library doesn't exist (to AI, anyway)
Plus BritBox’s incrementality math to close out Inside the Bundle, Walmart’s $1.4B move into CTV ad tech and more.
Jun 28
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Marion Ranchet
4
1
Disney+ France calls for backup
Plus ChatGPT scores 43% on streaming accuracy, France shrinks to three telcos, the TV OS wars mapped and more.
Jun 14
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Marion Ranchet
3
1
France TV's YouTube ad playbook
Plus Aya breaks Amazon's livestream record, Meta catches up on episodic Reels, Roblox opens kids ads and more.
Jun 7
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Marion Ranchet
1
Roku trades simple for smart
Biggest UI bet in a decade, will it crack the ARPU ceiling?
May 31
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Marion Ranchet
1
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Big tech just moved into the corner office
Plus France TV wins the Palme d'Or, FAST goes interactive and more.
May 24
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Marion Ranchet
3
2
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