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Why the TV ad ecosystem wasn’t built for small businesses and why that has to change
The state of SME advertising in Europe
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🎓 Masterclass Format: France Télévisions x Amazon Prime Video
Jul 8, 2025
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Marion Ranchet
28
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Scroll, swipe, stream: Why vertical video is coming to your streaming app
Apr 11
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Marion Ranchet
3
1
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4 Reasons Why Platforms Launch Their Own FAST Channels
Aug 12, 2025
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Marion Ranchet
11
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Why Apple TV Keeps Falling Short
Aug 19, 2025
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Marion Ranchet
11
1
Your 5-min read to get a European take on the Global Streaming Video Business
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Tuesdays Deep Dives
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Why the TV ad ecosystem wasn’t built for small businesses and why that has to change
The state of SME advertising in Europe
17 hrs ago
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Marion Ranchet
3
2
Why fandom is the new premium in advertising
The full 32-slide keynote I delivered at the egta CEO Summit last week.
Jun 2
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Marion Ranchet
4
4
1
The 1st NBA Playoffs of the $76B era
How Peacock, Prime Video and ESPN showed up on CTV for the occasion.
May 26
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Marion Ranchet
and
Looper Insights
1
1
Just another subscription? Not even close. Meet Cineville
What if the most interesting subscription story of 2026 is not on streaming, but in 200+ European arthouse cinemas?
May 19
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Marion Ranchet
4
3
Telenet just unbundled itself
Vincent Stevens, VP Entertainment at Telenet
May 12
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Marion Ranchet
2
1
Thursday Podcast Episodes
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The org chart is the strategy
One merger closed this week and another is racing the clock.
Jun 4
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Marion Ranchet
3
2
How animation gets made now
A 10 billion view counter-argument to the kids media gloom
May 28
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Marion Ranchet
2
1
The upfronts have a new center of gravity
Mike Shields takes us through the 2026 upfronts, the sports rights math and more.
May 21
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Marion Ranchet
4
2
The third path to a greenlight
Between yacht money and streamer pickups, a regulated way to bring audiences in as owners.
May 14
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Marion Ranchet
1
1
The threat to French public media
Kids content economics are in freefall. Big tech just committed to an AI infrastructure bet that makes the Apollo program look modest. We get into all…
May 7
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Marion Ranchet
2
1
Weekend Wrap Up
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France TV's YouTube ad playbook
Plus Aya breaks Amazon's livestream record, Meta catches up on episodic Reels, Roblox opens kids ads and more.
Jun 7
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Marion Ranchet
1
Roku trades simple for smart
Biggest UI bet in a decade, will it crack the ARPU ceiling?
May 31
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Marion Ranchet
1
1
Big tech just moved into the corner office
Plus France TV wins the Palme d'Or, FAST goes interactive and more.
May 24
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Marion Ranchet
3
2
The Rest Is Netflix (40 nights only)
Dhar Mann beats legacy studios to FAST originals, who wins the next sports fan and WBD on cracking European distribution.
May 17
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Marion Ranchet
2
1
CTV's new ad boss isn't who you think
YouTube Primetime hits a wall. RoseBerry takes premium IP vertical. Inside the Bundle goes live.
May 10
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Marion Ranchet
3
1
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