Streaming Made Easy

Streaming Made Easy

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🎓 Masterclass Format: France Télévisions x Amazon Prime Video
15 Minutes To Get Full Clarity On This Deal
 • Marion Ranchet
Scroll, swipe, stream: Why vertical video is coming to your streaming app
68% of Gen Z find what to watch on social, not on your app.
 • Marion Ranchet
4 Reasons Why Platforms Launch Their Own FAST Channels
The new normal: everyone wants to be the programmer
 • Marion Ranchet
Why Apple TV Keeps Falling Short
A faster chip won’t fix it—price, positioning, and perception hold Apple back.
 • Marion Ranchet
European Telcos enter their CTV era
As Pay TV falters, Sky, Magenta TV & Telefónica push onto CTVs to stay first click.
 • Marion Ranchet
Europe is not America, your strategy shouldn't be either
RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.
 • Marion Ranchet
Who gets the ad money in 2026?
The top line looks stable but 80 to 90% of new ad money goes to four companies. I asked four experts what that means for the rest of us.
 • Marion Ranchet
When Broadcasters become Amazon tiles
ITVX and RTL+ don’t run their product inside Prime Video. Amazon does. Channels turns broadcasters into tiles, not destinations.
 • Marion Ranchet
The premium layer hiding under Roku's free funnel
The Roku Channel hit 3% of all US TV viewing. Its premium subscriptions business is the under-discussed layer sitting on top of that free funnel.
 • Marion Ranchet
TF1’s YouTube puzzle
I tracked 17 channels, totalling 12M subs and 6.7B views, here’s what I would fix.
 • Marion Ranchet
Channel 4 Doubles Down On YouTube
Our Exclusive Interview with Matt Risley - The Media Odyssey Episode 6
 • Marion Ranchet and Evan Shapiro
34:34
HBO Max’s high-stakes European launch
WBD launches HBO Max across Europe knowing Netflix might own it by Q3. The strategy: partner big, price for share, bet sports drive stickiness.
 • Marion Ranchet
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