Streaming Made Easy

Streaming Made Easy

Germany in 5 graphs: TV's ad lead over in-stream is down to €0.51bn

Reach sits on TV, growth sits in-stream and Big Tech collects 72 cents of every euro there.

Marion Ranchet's avatar
Marion Ranchet
Oct 06, 2026
∙ Paid

New format today in Streaming Made Easy: the German market in 5 graphs. One chart and our main takeaway under each.

The numbers come from the Living Room study I ran with RTL AdAlliance (1,009 German respondents, fieldwork 19 January to 4 February 2026), VAUNET's May 2026 forecast and ARD/ZDF 2026 Media Study.

At the end, a poll: tell me if you want more of these.

P.S: if you use these slides, do credit Streaming Made Easy 🙏🏻


No other route gets within 24 points of linear TV

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