Tuesdays Deep Dives

Why the TV ad ecosystem wasn’t built for small businesses and why that has to change

The state of SME advertising in Europe

19 hrs ago • Marion Ranchet

Why fandom is the new premium in advertising

The full 32-slide keynote I delivered at the egta CEO Summit last week.

Jun 2 • Marion Ranchet

The 1st NBA Playoffs of the $76B era

How Peacock, Prime Video and ESPN showed up on CTV for the occasion.

May 26 • Marion Ranchet and Looper Insights

Just another subscription? Not even close. Meet Cineville

What if the most interesting subscription story of 2026 is not on streaming, but in 200+ European arthouse cinemas?

May 19 • Marion Ranchet

Telenet just unbundled itself

Vincent Stevens, VP Entertainment at Telenet

May 12 • Marion Ranchet

YouTube Primetime Channels, mapped

67 subscriptions, 5 markets, one discoverability crisis. The full data breakdown on YouTube's most discreet product.

May 5 • Marion Ranchet

Prime Video runs the shelf while HBO Max runs the show.

Home screen winners, invisible giants, local resilience and a $22 billion question for Amazon.

Apr 28 • Marion Ranchet and Looper Insights

Scroll, swipe, stream: Why vertical video is coming to your streaming app

68% of Gen Z find what to watch on social, not on your app.

Apr 11 • Marion Ranchet

The 40% attention gap hiding inside YouTube

Same ad, same creative, wildly different results and most media planners still buy YouTube like it's one thing.

Apr 7 • Marion Ranchet

How HBO Max made its way onto the UK home screen

Above the Fold: HBO Max's UK home screen play, by the numbers.

Apr 5 • Marion Ranchet and Looper Insights

Europe didn't fragment, your strategy assumed it did.

The industry spent a decade chasing fragmented audiences. Meanwhile, 83% of Europeans were still on the sofa, watching together.

Mar 26 • Marion Ranchet

Bundle or be bundled

New Bango research, real European examples and an uncomfortable question: is your company building the bundle or disappearing inside someone else's?

Mar 17 • Marion Ranchet

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