Tuesdays Deep Dives

Fox paid $22B for a home screen

Europe starts 58% of its viewing on that home screen too. My Google Playtime keynote on who’s chasing it and where the next fight is.

Oct 20 • Marion Ranchet

29:50

Telcos have the eyeballs and need to catch up on CTV advertising, fast

Yann Courqueux of StarHub and Olivier Bastard of Hoppr on turning Pay TV households into addressable inventory.

Oct 15 • Marion Ranchet

The BBC had a vertical feed in 2016. Netflix launched one in April.

Part 1 of our vertical content series: who launched what and what these feeds are built to do.

Oct 13 • Marion Ranchet

Germany in 5 graphs: TV's ad lead over in-stream is down to €0.51bn

Reach sits on TV, growth sits in-stream and Big Tech collects 72 cents of every euro there.

Oct 6 • Marion Ranchet

AI in practice: what a streamer, a telco and the data layer underneath are shipping

Plex, Telia and Gracenote on where AI already works in media and what it still costs to put it in front of viewers.

Sep 29 • Marion Ranchet

41:14

The Long Game, replayed: all 11 sessions from SME Live 2026

From a €100,000 pilot that became The Traitors to TF1's channels inside Netflix, the whole afternoon is now online.

Sep 23 • Marion Ranchet

Capped, frozen and still expected to deliver

VRT, RTBF, NPO and France Médias Monde on frozen budgets, political pressure and what they're doing about it, live from SME Live 2026.

Sep 22 • Marion Ranchet

CTV's billing blind spot

Every TV maker walks into IFA this week with a brighter panel and a smarter assistant, but no new check out.

Sep 1 • Marion Ranchet

Netflix gets 6% of Danish viewing. DR and TV 2 get 58%.

Plus the keynote deck behind it and my bet on how long Danish players keep that lead.

Aug 28 • Marion Ranchet

The super aggregator hiding inside Disney+'s European deals

Stacking 15 broadcasters on top of Marvel and Pixar.

Aug 4 • Marion Ranchet

Who won the World Cup Final's home screen

Here's how the biggest "soccer" telecast in US history got merchandised.

Jul 28 • Marion Ranchet and Looper Insights

Everyone wants to be the aggregator

Who's best placed to succeed?

Jul 14 • Marion Ranchet

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