Everyone wants to be the aggregator

Who's best placed to succeed?

That was the question behind the keynote I recently gave. Everyone in this business wants to sit between the viewer and the content. Far fewer are actually built to hold that spot.

Here’s what the word hides. Being the aggregator means controlling four layers at once. Most of the contenders have two, maybe three.

So in the keynote I built a scoreboard and I ran five player types through the four layers: TV manufacturers, Big Tech, telcos, broadcasters and streamers now trying to aggregate each other and the new OS entrants. Besides Big Tech, none of them holds all four yet. Who’s closest, who’s building their missing layer and who’s about to find out they’re a tenant, that’s the talk in this video I made for you.

Watch or listen to the video and grab the link to access the deck 👇🏻