Archive - Streaming Made Easy

Where does the next Ms. Rachel come from?

Emily Horgan on Netflix's kids top 10, YouTube's broken revenue and where new IP gets built.

7 hrs ago • Marion Ranchet

Germany in 5 graphs: TV's ad lead over in-stream is down to €0.51bn

Reach sits on TV, growth sits in-stream and Big Tech collects 72 cents of every euro there.

Oct 6 • Marion Ranchet

Why jobs came last in the Paramount settlement

A judge has approved the settlement. Evan Shapiro and I look at who it protects.

Oct 1 • Marion Ranchet

September 2026

AI in practice: what a streamer, a telco and the data layer underneath are shipping

Plex, Telia and Gracenote on where AI already works in media and what it still costs to put it in front of viewers.

Sep 29 • Marion Ranchet

41:14

Are you in the scale game or the trust game?

Evan Shapiro and Shira Lazar ranked nearly 700 creators on how many people react per view, and the #1 has about a million followers.

Sep 24 • Marion Ranchet

The Long Game, replayed: all 11 sessions from SME Live 2026

From a €100,000 pilot that became The Traitors to TF1's channels inside Netflix, the whole afternoon is now online.

Sep 23 • Marion Ranchet

Capped, frozen and still expected to deliver

VRT, RTBF, NPO and France Médias Monde on frozen budgets, political pressure and what they're doing about it, live from SME Live 2026.

Sep 22 • Marion Ranchet

Netflix spends about 10% of revenue on its platform. What about everyone else?

Live from Streaming Made Easy Live with Bedrock, the DPP and NRK, on the metric that puts a price on scale.

Sep 17 • Marion Ranchet

TF1 inside Netflix, from both sides of the table

Netflix's Emma Lloyd and TF1's Laurence Pera on the build, the ads and whether the model travels.

Sep 15 • Marion Ranchet

We know what media did this summer

World Cup records, an $18B cheque from Meta, Disney awake at last and a merger about to pay $7 million a day.

Sep 11 • Marion Ranchet

The one thing Volleyball TV would not leave to a one-stop shop

Stéphanie Giardina of VBTV and Joachim Bergman of Cleeng on why a payment button is a trust decision.

Sep 9 • Marion Ranchet

70% are experimenting with AI. Fewer than 20% have got it past two functions.

Eduard Malets of EPAM on why the model was never the problem, and the four things that are.

Sep 4 • Marion Ranchet

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