Archive - Streaming Made Easy

What a 100 Million podcast downloads taught him

The producer behind one of the most downloaded podcasts on why he stopped chasing video and what he found when he turned journalism's lens on itself.

Apr 9 • Marion Ranchet

The 40% attention gap hiding inside YouTube

Same ad, same creative, wildly different results and most media planners still buy YouTube like it's one thing.

Apr 7 • Marion Ranchet

How HBO Max made its way onto the UK home screen

Above the Fold: HBO Max's UK home screen play, by the numbers.

Apr 5 • Marion Ranchet and Looper Insights

Why your video strategy has a scale problem

Olivier Reynaud built Aive because no human team was ever going to solve this alone.

Apr 2 • Marion Ranchet

March 2026

Turns out streaming is not that easy

The name is aspirational. The reality, across 100+ countries, 1,500 device combinations and a dozen payment methods, is a different story.

Mar 31 • Marion Ranchet

22:51

The ritual economy

Watch now | Jordan Schwarzenberger didn't build the Sidemen's empire on reach. He built it on ritual.

Mar 27 • Marion Ranchet and Evan Shapiro

0:39

Europe didn't fragment, your strategy assumed it did.

The industry spent a decade chasing fragmented audiences. Meanwhile, 83% of Europeans were still on the sofa, watching together.

Mar 26 • Marion Ranchet

The missing layer in European TV Advertising

Smart TV ad data without the server costs, the surveillance or the US-only economics.

Mar 24 • Marion Ranchet

SME Live Amsterdam is back!

Plus: Movistar Plus+ finds its groove, PAW Patrol runs Netflix Kids and more

Mar 22 • Marion Ranchet

A free report and a $110 billion deck

Fresh audience data from Tubi and a close look at the numbers behind the biggest deal in media.

Mar 19 • Marion Ranchet and Evan Shapiro

4:55

Going live in 2 hours

Off The Record #2 - Premium member only webinar series

Mar 18 • Marion Ranchet

Bundle or be bundled

New Bango research, real European examples and an uncomfortable question: is your company building the bundle or disappearing inside someone else's?

Mar 17 • Marion Ranchet

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