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The upfronts have a new center of gravity
Mike Shields takes us through the 2026 upfronts, the sports rights math and more.
May 21
•
Marion Ranchet
4
1
The third path to a greenlight
Between yacht money and streamer pickups, a regulated way to bring audiences in as owners.
May 14
•
Marion Ranchet
1
1
The threat to French public media
Kids content economics are in freefall. Big tech just committed to an AI infrastructure bet that makes the Apollo program look modest. We get into all…
May 7
•
Marion Ranchet
2
1
Holywater Tech's pocket TV playbook
I've been publicly skeptical about micro drama. Then we put the founder of My Drama on stage.
Apr 30
•
Marion Ranchet
2
1
How TV learned to underprice itself
Denis Ostir runs editorial for V's 50M CTVs. He came to Lisbon with a measurement proposal and very little patience left for industry inertia.
Apr 23
•
Marion Ranchet
3
3
Mind the Subscription gap
Bango dropped their Subscription Signals 2026 report in Lisbon this week. We went through all of it.
Apr 16
•
Marion Ranchet
1
1
What a 100 Million podcast downloads taught him
The producer behind one of the most downloaded podcasts on why he stopped chasing video and what he found when he turned journalism's lens on itself.
Apr 9
•
Marion Ranchet
2
1
Why your video strategy has a scale problem
Olivier Reynaud built Aive because no human team was ever going to solve this alone.
Apr 2
•
Marion Ranchet
1
1
The ritual economy
Watch now | Jordan Schwarzenberger didn't build the Sidemen's empire on reach. He built it on ritual.
Mar 27
•
Marion Ranchet
and
Evan Shapiro
2
1
1
0:39
A free report and a $110 billion deck
Fresh audience data from Tubi and a close look at the numbers behind the biggest deal in media.
Mar 19
•
Marion Ranchet
and
Evan Shapiro
5
1
4:55
4 companies in transition, one question: who has a plan?
Versant, ITV, Banijay and Canal+ all reported earnings this week so we went live to break them down (go to the 2:49 mark)
Mar 13
•
Marion Ranchet
and
Evan Shapiro
5
1
45:54
Your archive is not a library, it is a business.
If you have a catalog sitting on a shelf, this episode is for you.
Mar 5
•
Marion Ranchet
2
3
2
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