Out with a bang: the season 2 finale, in 2 parts
An H1 step-back on key trends plus Evan's new attention index
“You have that big brush Pollock kind of way and I’m more like pointillism, a light touch approach.”
Guess who’s who? 😁
Evan Shapiro and I recorded this one long, so we cut it in two. Part 1 is our step-back on the H1 trends we’re still chewing over. Part 2 is his new attention index and the debate that ensued.
We start with three trends (many more were covered in recent episodes). On the AI bubble, Evan wants to call the top. I'm less interested in the crash date than in what Europe does with the reset, whether we finally build something of our own instead of renting big tech's rails, yet again. On creators, I'll plant my flag again: the corporate creator is the real move, companies and their own people acting as the brand and I think only a handful of the trad-media-meets-creator deals will actually work long-term. On kids media I'm torn, depressed by the commissioning freeze, genuinely hopeful watching ToonStar, Lumee and SuperAwesome making moves.
Then we dig into the Eshap cross-screen attention index measuring all video attention across screens in 8 markets at once. Evan is convinced it settles where the world’s attention has gone. I still need some convincing. I don’t think anyone is really measuring the quality of our attention rather than the minutes. And I won’t let the platforms off the hook, because they keep pushing the risk onto the broadcasters, the public service media and the streamers, everyone who actually pays to make the content.
That’s season 2. I’m off to do gloriously little. We’ll see you on Sept. 10th for the 3rd season of The Media Odyssey Podcast!
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That’s it for today but before you go:
🗳️ Poll time
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