Frontline's YouTube strategy, explained

How a 40-year-old documentary series cracked a new platform

“Public media is supposed to be in places where the public is talking.”

Raney Aronson-Rath, Executive Producer of Frontline

This week, Evan Shapiro and I bring Raney Aronson-Rath, the executive producer of Frontline and editor-in-chief of documentaries at GBH, on The Media Odyssey Podcast, to unpack how a 40-year-old public broadcasting institution reinvented its dis…