From doing digital to being digital
ITV & SVT’s tech chiefs on drones, cloud and mindset shifts reshaping broadcasting.
This is a reader-supported publication. If you like what I do, help me keep doing it by upgrading to Streaming Made Easy Premium, we got a free month giveaway code right here 🫶 (ends Sept. 30th).
WTF is a Media CTO today?
“It should read Chief Translation Officer.” — Simon Farnsworth, ITV
This week on The Media Odyssey Podcast,
and I managed to find two blunt technologists, Simon Farnsworth (ITV) and Adde Granberg (SVT), who are redefining what it means to run tech inside a public broadcaster. They aren’t here to talk massive audio mixing desks, OB trucks or standards. Their job? Help their organisations keep pace with audiences that no longer wait for anyone.Inside this episode, we discuss:
⚙️ From doing digital to being digital: Why ITV is ripping out old workflows and rebuilding end-to-end.
📡 Beyond human scale: How SVT produced Sweden’s biggest live event with drones and 5G instead of helicopters and OB vans.
🧠 The mindset gap: The real friction isn’t tech. It’s leaders clinging to the old definition of broadcasting.
🔥 What they’d change tomorrow: One wants to kill the broadcast standard altogether. The other says it’s just one word: mindset.
If you think a CTO’s job is to buy hardware and keep the signal on, you need to hear this one.
LISTEN and/or WATCH in full here: APPLE PODCASTS | SPOTIFY | YOUTUBE
If you have time for one podcast only, let’s make it The Media Odyssey Podcast, produced with love from Amsterdam & NY.
That’s it for today but before you go:
