Your Brain On Ads
With Prof. Marlow - The Media Odyssey Ep. 9
On this special episode of The Media Odyssey, Evan Shapiro and I sit down with Tony Marlow, Chief Marketing Officer at LG Ad Solutions, to explore the ongoing transformation of television advertising.
We dive into The Big Shift or how consumer habits moved from traditional TV to streaming and the growing acceptance of ad-supported content. Tony shares insights from LG Ads' latest research, highlighting that not only do most viewers use ad-supported streaming, but many actually prefer it. The conversation touches on Shoppable TV, CTV ad targeting, and the role of AI in advertising, along with the psychological principles that influence consumer behaviour.
Man, that guy is smart: meet Prof. Marlow:
Go listen or watch the full episode and come tell us about it afterwards:
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That’s it for today but before you go:
