Welcome To The Bundle Economy

Or How Bundling Is Reshaping Today's Media Landscape - The Media Odyssey Ep. 11

I’ve been called a bundle nerd by my cohost and I guess I have to plead guilty. I searched the word “bundle” in my Substack and got 39 hits 😅

The interest goes beyond bundling, it’s about aggregation. I’ve written at length about the race of many to become THE super aggregator of choice for consumers. Everyone wants to be in on it, from Broadcasters, Bi…