“The ritual’s probably the biggest word I would say around determining success for creators on YouTube. Are you part of someone’s ritual every week, every day?”
Jordan Schwarzenberger, Co-founder, Arcade Media
This week on The Media Odyssey Podcast, Evan Shapiro and I sit down with Jordan Schwarzenberger, CEO & Founder of Arcade, management company behind The Sidemen, a creator collective with 244 million followers and a business that now runs 55 people deep. Getting him on the pod took me the better part of a year and within the first few minutes you understand why I chased Jordan so bad. He’s a knowledge machine. We spent an hour listening in awe.
Jordan has a way of making things the industry has been arguing about for years suddenly feel very simple and very urgent. He gets into the Netflix deal, the YouTube algorithm, what broadcasters consistently misread when they show up on the platform and a commercial model he just launched that puts Arcade in territory previously occupied only by Sky, ITV and Channel 4. He also makes the case, grounded in a decade of building actual businesses, for why the metric everyone obsesses over is probably the wrong one.
By the end of the conversation you will have a different word in your head when you think about what actually builds a media business that lasts.
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That’s it for today but before you go:
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Enjoy your week and see you on Tuesday for another edition of Streaming Made Easy!
