"We weren't just then dropping 40,000 hours of TF1 content into Netflix. This had to be, basically, reconceived."
Emma Lloyd, VP EMEA Partnerships, Netflix
On 10 September, the day before IBC, I brought both sides of the TF1 and Netflix deal onto the Streaming Made Easy Live stage in Amsterdam: Emma Lloyd, who leads partnerships for Netflix in EMEA, and Laurence Pera, Head of Strategic Partnerships at TF1 Group. Their teams spent more than two years on it, from the first conversations to the launch on 19 June of this year.
I’ve covered the product since day one. On stage I wanted the thinking behind it. TF1 went in with everything: 5 linear channels, the TF1+ brand on screen and ads for Netflix members on every tier, ad-free plans included.
Emma described the goal as making Netflix “an entertainment hub as opposed to the fully effectively walled garden that Netflix has been up until today.” Netflix put a team of around 200 on the build and designed it from the start to work for partners beyond France.
TF1 says it hit its 18-month audience targets in under three weeks. Whether Netflix opens the door to other broadcasters, and when it decides, is the last thing we cover.
We also get into why TF1 picked Netflix over Prime, how the ads are sold, what Netflix’s recommendations did for TF1’s older titles and how you get hundreds of episodes of a daily soap from live TV to on demand in a matter of hours.
I could have spent an hour with them but I’m thrilled to have had them on stage for 25 precious minutes.
WATCH the full session 👇🏻
That’s it for today but before you go:
🗓️ Mark your calendars
Streaming Made Easy Live Amsterdam will be back on Sept. 9th, 2027. Until then, we’ll take this show to Lisbon in partnership with Stream TV Europe (taking place on April 20-22nd, 2027) and to Paris (more details to come).
