Live Sports: A Waning Appeal?
Dude Perfect to the rescue!
It's almost insolent how thriving the sports media industry is with a 2.4% YoY growth of sports media rights value at 56B$ according to SportBusiness Global Media Report 2023.
2024 saw the NBA topping the 76B$ deal value (+165%) for their 2025-2036 rights cycle.
Every platform fighting for our daily attention wants a piece of the sports business. Not eve…