Why do you think BBCS have chosen to brand their new service BBC NL+ when they have the BritBox brand now under their sole ownership internationally and could have used that?
Maybe they consider BBC a stronger brand to lead with - in which case that can’t bode well for BritBox’s international rollout aspirations…
Why do you think BBCS have chosen to brand their new service BBC NL+ when they have the BritBox brand now under their sole ownership internationally and could have used that?
Maybe they consider BBC a stronger brand to lead with - in which case that can’t bode well for BritBox’s international rollout aspirations…