The Stranger Things Freebox is a smart play. Netflix turning hardware into fan merch shows they undrestand distribution power goes beyond just content. If telcos can make their boxes collectible, that creates real stickiness in a way CTV platfroms can't match.
Great newsletter! Mergings are shortcuts to defensive business. The more we see them the more is clear how the legacy media is collapsing. The one benefiting are sure shareholders but the success of global player like YouTube or Netflix says other: adertisers go where audience engage not where legacy media wants. So this is the big shift they should understand. In my experience of big merging there is another underestimated point as we were talking with Evan in Milan on thursday: big company cultures colliding. This is an economic process more than an housekeeping matter. Great point to highlight!
Argh a typo in today’s newsletter 😅
The Stranger Things Freebox is a smart play. Netflix turning hardware into fan merch shows they undrestand distribution power goes beyond just content. If telcos can make their boxes collectible, that creates real stickiness in a way CTV platfroms can't match.
Exactly. Now the TAM is small I think. Free has a clientele of high tech fans so could work.
Great newsletter! Mergings are shortcuts to defensive business. The more we see them the more is clear how the legacy media is collapsing. The one benefiting are sure shareholders but the success of global player like YouTube or Netflix says other: adertisers go where audience engage not where legacy media wants. So this is the big shift they should understand. In my experience of big merging there is another underestimated point as we were talking with Evan in Milan on thursday: big company cultures colliding. This is an economic process more than an housekeeping matter. Great point to highlight!
The culture shock is clearly making consolidation harder. That and heavy processes 😅