One of the things that you and Evan have been doing is a great job showing how traditional media is successfully posting more content on to YouTube and how they're leveraging it for more distribution opportunities.
The one question that I haven't heard answered is around user data. As I recall, YouTube is not going to share that user data with the publishers who generate the content that the audience wants to watch.
Do you guys have a comment on that or strategy from the BBC and National Public Radio?
By user data, you mean user behavior on the platform, age, demo ? There’s a lot of that data in YouTube Studio, more so than on many distribution platforms
Hey friend,
One of the things that you and Evan have been doing is a great job showing how traditional media is successfully posting more content on to YouTube and how they're leveraging it for more distribution opportunities.
The one question that I haven't heard answered is around user data. As I recall, YouTube is not going to share that user data with the publishers who generate the content that the audience wants to watch.
Do you guys have a comment on that or strategy from the BBC and National Public Radio?
By user data, you mean user behavior on the platform, age, demo ? There’s a lot of that data in YouTube Studio, more so than on many distribution platforms
The dumping « as is » = very common. I get it, it’s a lot of work to adapt the content for each of these platforms. Hire experts internally or not