Free Streaming & Sports
What's happened? What's coming next?
Early 2023, I wrote a piece about the State of Sports in Free Streaming. At the time, I diagnosed:
→ A supply vs demand mismatch.
→ The slow rise of premium brands.
→ A lack of live programming.
→ A business model still in need to prove itself.
Then the 2nd half of 2023 saw the launch of numerous premium brands, the rise of exclusive deals.
What happened in …