🍩 Donut Disturb
Simpsons Marathon Coming To Disney+ | Weekend Wrap Up Edition | Week 12/2025
This Weekend Wrap Up is all about Tinder-style streaming, MENA moves, UK and European milestones, Frenemies, Movie first strategies and A LOT of donuts. Happy weekend everyone!
📱Swipe Right to Stream
Evan and I discussed the challenges of discoverability this week on the The Media Odyssey and imagine our surprise when our guest Calle Sjönell from Swipefinder brought a Tinder-style demo on the pod as a fix for our daily paradox of choice. It’s a B2B solution for anyone looking to accelerate time → content.
| LISTEN HERE 👂 | WATCH HERE 👀 |
✈️ Skipping The Line
So far, WBD has opted for a content arms’ dealer approach in MENA where they license their programming to local partners. In 2022, OSN+ and WBD even signed an output deal making OSN the exclusive Home of HBO in the region. Sounds familiar? So far, MENA follows the European playbook pre-2022 (B2B2C vs B2C). But for how long? Big announcement this week: WBD takes a 30% stake (with a 57M$ investment) in Dubai-based OSN Streaming Ltd., a subsidiary of OSN Group, to grow its presence in the region.
→ My take: It’s a stepping stone before a full takeover of OSN in a few years’ time instead of going D2C alone, from scratch and so late. 10$ on a “OSN Max” rebrand of some sort in two years' time. Time will tell.
💯 HBB TV Now In 100M European Homes
You have no clue what this acronym means, right? I went looking for you with this 5-minute read. One sentence recap: it’s the best of two worlds and it’s great to see it’s growing.
🇬🇧 Adolescence Makes History
For the 1st time ever, Netflix has a streaming show topping the UK's weekly TV ratings with 6.45M viewers tuning in to watch the show’s pilot episode. Much is said about streaming taking over the world but if you’re looking for consistent maximum reach of UK audiences, your best bet is Broadcast TV, not Streaming. Until this month, the top weekly TV ratings have been dominated by shows from UK Broadcasters BBC and ITV. Change on the horizon for UK big media or just a lucky one-off for streaming?
🇫🇷 New Collaborative World
In France, it’s all about collaboration and partnerships between frenemies lately. The National Union of Television Advertising (SNPTV) indeed announced they will become the Alliance of TV Video Media (ADMTV) and will welcome Amazon Ads, Disney+, and Netflix. It tracks with the streamers joining Mediamétrie’s Cross Media Committee earlier this year. It’s a pragmatic move as streamers grow in influence on the French TV advertising market. Someone’s missing but I guess it’s on purpose.
🍿 Amazon Channels Loves The Movies
Across the 6 countries I analysed in this week’s deep dive, the Film and TV category is by far the most represented genre in their content value proposition. It underlines the importance of scripted entertainment for Amazon but it also means it’s a crowded market. I wouldn’t go in with a 360 genre movie and TV channel line up, I’d go niche.
Other genres they should invest in? Sports and General Entertainment.
Read the full piece 👇 and get visuals with data on the breadth of their offering, the genre composition, the cross-market channel presence and the pricing strategies.
A Part 2 is on its way to unpack sub-genres, streamer focus and much more.
🍩 300 Hours Of The Simpsons
Last week, Disney+ launched a new 24/7 continuous stream of The Simpsons, with all episodes from seasons 1-35 playing back-to-back. Disney+ is taking a page from the FAST playbook and bringing it into the SVOD world to curb your Simpsons cravings.
Linear far from becoming irrelevant, told ya!
“Streams on Disney+ have been a fantastic go-to experience for subscribers looking to sit back and relax with their favourite shows and movies, and we look forward to evolving the user experience and expanding the offering with more Streams, to more subscribers, later this year.” - Gabe Lewis, SVP of Programming & Content Curation, Disney+
Disney, how come Europe doesn't get this stream?!
That’s it for today but before you go, tell me:
Enjoy your day and see you on Tuesday for a Deep Dive edition of Streaming Made Easy Premium.
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