Creators Flipping The Script
Predicting The Upfronts 2025 - The Media Odyssey - Ep. 15
“There are 19,000 Zip codes in India. There are 5,764 municipalities in Brazil. I want one influencer in each of them.”
It’s not from me, it’s from Fernando Fernandez Unilever’s CEO as he announced Unilever would allocate 50% of its global marketing spend to social media and the creator economy and x20 the number of creators it will work with.
Was his te…