Busting Myths With Canal+

Earnings' Season Continues On The Media Odyssey - Ep. 14

The most common assumption made about Europe? Cord-cutting is as big a trend as it is in the US. Time to bust the myth.

While the U.S. shed 6.3M Pay TV subscribers in 2024 alone (-11% YoY), taking the US Pay TV penetration below the 40% mark, estimates put Western Europe at a 9M sub loss by 2029 (from 101.2M subscribers in 2023 and a 50.6% penetration b…