Checking YouTube Assumptions
With CBC on The Media Odyssey - Ep. 17
This time, Evan Shapiro and I left the UK for a trip to Canada to meet with Paul McGrath, Senior Director Entertainment Strategy & Audience Development at CBC Radio Canada, to understand CBC’s approach to YouTube.
Paul shares - in an exclusive first look for The Media Odyssey - insights and data on how they tested, adapted, and expanded their YouTube presence, the …