This is correct and who's got the biggest unused archive in the world?
The BBC, the single largest publicly owned archive anywhere, funded for decades by the public, and currently sitting in a structure that makes it almost impossible to monetise at scale without political controversy.
The BBC should be unlocking this and along with the BFI archive using it to massivly expand the current BritBox (and iPlayer in UK) library.
There is no reason why using the BBC archive, its brand cant expand Britbox globally easily from four million subscribers to ten million, then 20 - probably hitting a natural ceiling of 30 million.
Doing that would bring in over 2billion in profits each year - the license fee argument goes.
The can distribute it via a app, bundle it with broadband subscription, use Amazon, Apple and probably Netfix distrinution models.
I've no idea why they havent done this
On my sub i explain exactly how it can be done, how it can be funded and what this would mean not just to the BBC but the entire UK creative industry
This link is a high-level overview, but at the bottom, there is a link to the framework. It is substantial and supported by the Media Reform Green Paper and the Shadow Media Secretary. It looks complex but really it just using what the BBC already has
Download it, chuck it into an AI, and ask for its thoughts. Get it to check the figures, probe it about the growth figures and ask what happens without the archive. Remind it BritBox is only in four places at the moment and just has like drama on it? You’ll be surprised at what it says.
This is correct and who's got the biggest unused archive in the world?
The BBC, the single largest publicly owned archive anywhere, funded for decades by the public, and currently sitting in a structure that makes it almost impossible to monetise at scale without political controversy.
The BBC should be unlocking this and along with the BFI archive using it to massivly expand the current BritBox (and iPlayer in UK) library.
There is no reason why using the BBC archive, its brand cant expand Britbox globally easily from four million subscribers to ten million, then 20 - probably hitting a natural ceiling of 30 million.
Doing that would bring in over 2billion in profits each year - the license fee argument goes.
The can distribute it via a app, bundle it with broadband subscription, use Amazon, Apple and probably Netfix distrinution models.
I've no idea why they havent done this
On my sub i explain exactly how it can be done, how it can be funded and what this would mean not just to the BBC but the entire UK creative industry
I’d love to read your piece, do share it here!
This link is a high-level overview, but at the bottom, there is a link to the framework. It is substantial and supported by the Media Reform Green Paper and the Shadow Media Secretary. It looks complex but really it just using what the BBC already has
Download it, chuck it into an AI, and ask for its thoughts. Get it to check the figures, probe it about the growth figures and ask what happens without the archive. Remind it BritBox is only in four places at the moment and just has like drama on it? You’ll be surprised at what it says.
https://somebritthoughts.substack.com/p/the-british-cultural-pass-a-fairer
Let me know what you think