Why Interest Trumps Attention In Kids Media

With Jo Redfern on The Media Odyssey Podcast - Ep. 19

Forget shrinking attention spans. The real challenge? Kids’ interest spans. They're as curious, discerning, and unpredictable as ever.

In the latest episode of The Media Odyssey Podcast, my co-host Evan Shapiro went for a younger mind (remember I’m a 45-year old boomer according to him) and brought in a new co-host, Jo Redfern, who helped launch global hits like Pe…