What Do Buyers Want?

Spectrum Reach Live Pod @Cannes Lions - The Media Odyssey Podcast - Ep. 26

“We’ve locked the doors. We’ve got a buyer in the room. We’re not letting him out.”

Yes, that’s how Evan Shapiro and I kicked off this episode of The Media Odyssey Podcast because when you find a media buyer at Cannes Lions, you hold on tight.

We sat down (in the Spectrum Reach apartment, no less) with two heavyweights of the ad business: Dan Callahan, CRO of Spect…