Welcome To Chemistry 101: Breaking Ads
With Dan Callahan on The Media Odyssey Podcast – Ep. 21
This week on The Media Odyssey Podcast,
and I are in the lab mixing up the perfect formula for Addressable Ads to show you why not all ads are born equal.🥼 Guest In The Lab
Dan Callahan, Group VP & Head of National Sales at Spectrum Reach, who’s been cooking up a 67% spike in interest for addressable orders using nothing but pure, deterministic data.
“Addressable advertising isn’t a what, it’s a how.”
🧫 What You’ll Learn
Household Reagents: Why MVPD & telco first-party data beats IP/email models in purity and potency.
Reaction Mechanics: How TV’s sight, sound & motion become measurable catalysts for action.
Fraud Filtration: Separating the bot chaff (up to 60% on social, 20% on CTV) from real human impressions.
Hyperlocal Microdosage: Scaling from nationwide reach to local-level precision, no pipette required.
Periodic Table of Elements: A closer look at the Go Addressable’s “Addressable Table Of Elements” by
, the industry’s own Breaking Bad-style chemistry chart, mapping every data stakeholder by determinism.
🔬 Listen or watch wherever you get your podcasts, then drop your lab notes below in the comments.
We got more platforms here for you.
To dig deeper into Addressable advertising, read Spectrum Reach’s report here.
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That’s it for today but before you go:
