Welcome To Chemistry 101: Breaking Ads
With Dan Callahan on The Media Odyssey Podcast – Ep. 21
This week on The Media Odyssey Podcast, Evan Shapiro and I are in the lab mixing up the perfect formula for Addressable Ads to show you why not all ads are born equal.
🥼 Guest In The Lab
Dan Callahan, Group VP & Head of National Sales at Spectrum Reach, who’s been cooking up a 67% spike in interest for addressable orders using nothing but pure, deterministic data.
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