Waging The CTV OS Wars
With Alan Wolk on The Media Odyssey Podcast - Ep. 18
The Connected TV landscape is full of surprises. When you think it cannot get more fragmented than it is today (with 15+ active operating systems), you get left field market entries like:
👉 Telly and its “The smartest TV at the revolutionary price of free” value proposition, or
👉 The Trade Desk and its “The omnichannel advertising platform built for the open internet”.
Since then, it’s been quiet on the CTV front. Companies seem to be working head down to gain market share, win new TV brand & content partners while overhauling their operations to grow their platform business revenues.
Why so much interest in winning over our living rooms?
In the last decade, Streaming services have revolutionised the way we consume content, offering unparalleled convenience and a vast array of choices.
As the Streaming landscape expands, the importance of a seamless and user-friendly TV operating system grows exponentially. In the process there’s of course a massive opportunity to monetize the attention and time spent by TV viewers.
Two sets of players fight to stay or become the gatekeepers of our living rooms: Pay TV and Connected TV platforms. Each has its own strengths and weaknesses, and they actually need one another more than they care for.
Today on the Media Odyssey Podcast, I brought in CTV guru Alan Wolk to sub for
. Have a listen or a watch and come share your thoughts with us afterwards.We got more platforms here for you.
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That’s it for today but before you go:
