Two worlds, one future

One side still programs for the past. The other creates for the feed. Evan Shapiro explains what happens when the two finally collide.

Nov 06, 2025

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“We don’t live in one media ecosystem anymore. We live in two.”

In September, Precise TV hosted one of its exclusive Clubhouse Series events in New York, bringing together industry leaders to explore how brands can connect with Gen Z and Millennials on YouTube.

Couldn’t make the trip to NY? Fear not, this week on The Media Odyssey Podcast, we bring you a full hour of

Evan Shapiro

. Fair warning, there’s A LOT of data coming your way 😁

His keynote doesn’t sugarcoat it (when does it ever?): Gen X and older still live in the linear age, while Millennials and Gen Z built their own media world, one powered by supercomputers in their pockets and creators they actually talk to.

These aren’t audience segments. They’re parallel universes. The first still worships reach and ratings. The second runs on recommendation engines, fandom and community. If you want to reach both, you can’t pick sides, you have to play in both worlds.

Because the bridge between these ecosystems is where the real growth happens. That’s where Netflix meets YouTube, where Hollywood meets the creator economy, and where the next decade of media gets decided.

Your choice now.

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