Transforming Media With AI
With David Rudnick from LG Ad Solutions on The Media Odyssey Podcast - Ep. 23
My relationship to AI has evolved in the past 18 months.
I went from cautious curiosity to the “overwhelm” phase: prompt-engineers everywhere, opportunistic gurus boasting miraculous use cases and a flood of social posts telling me I’d be obsolete if I didn’t become an AI savant overnight. I was drowning in suggestions, tips, and must-try workflows and had zero time to experiment.
By early 2025, though, something shifted. I started hunting for real, bite-sized ways it could augment myself here and there. I have a thing for Excel (as in I hate it!) and I like crunching data with ChatGPT instead.
I also saw the opportunity to reflect on how AI would impact our industry as a whole and wrote a piece on the distribution strategies of major LLMs.
Now there are days where I get overwhelmed and scared again but my fix is speaking to knowledgeable people.
This week on The Media Odyssey Podcast,
and I did just that by bringing on LG Ad Solutions’ CTO David Rudnick. He runs their AI Innovation Lab to discover how machine learning and large-scale models can reshape CTV advertising. He’s also contender in the “Technology executive of the year” at Stream TV 2025. Yes he’s that smart.Spoiler: the future isn’t about AI taking our jobs. It’s about reclaiming hours of tedious work, spotting audiences you didn’t know existed and making ads truly relevant.
LISTEN and/or WATCH: APPLE PODCASTS | SPOTIFY | YOUTUBE and come share where you are at with AI.
COMING UP NEXT: We’re recording a AMA (Ask Me Anything) session and we need YOU. Well I need you because we’re building a team Europe vs a team US. I want the best questions, let’s show the yankee what we’re made of!
Share your question here.
That’s it for today but before you go 🗳️
