The Creator x Media Formula
Together, They Shall Thrive
Big Media and Creator Media are on a collision course. One side has deep pockets, legacy influence, and decades of storytelling experience. The other? Unfiltered authenticity, a loyal community, and an ability to adapt at lightning speed.
The problem? They often see each other as competition or worse one looks down on the other. But they don’t need to. The real opportunity lies in collaboration.
The question though is how do we build that bridge between the two worlds? How do we protect what makes creator media so relatable? Who is making moves in the space? Who’s best positioned to ensure everyone thrives?
Let’s find out today.
Today at a glance:
The State Of The Creator Economy:
How Big Is The Creator Economy
Why Creator Media Thrives
Why Big Media Struggles
The Answer: Collaboration, Not Takeover
What Comes Next?
Big Media x Creator Media: The FilmRise Case Study
Mentioned in this edition: FilmRise, YouTube, TikTok, Instagram, Forbes, Amazon, Mr Beast, Market.US, Goldman Sachs, PwC, Stokes Twins, Preston & Brianna, Kendall Rae, Carla Lalli Music