The 2 genres powering France TV on YouTube
Across 74 channels, two genres do the heavy lifting for France Télévisions on YouTube.
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Don’t tell me European broadcasters aren’t evolving.
In 2018, Delphine Ernotte, President of France Télévisions, didn’t mince her words when she spoke about their YouTube relationship. Come 2025, times have changed and so did her approach to YouTube.
“Starting next season, we will be fully investing in YouTube with all our types of content: documentaries, magazines, series, etc. (…) with the priority of reaching viewers under the age of 25, under conditions that preserve the integrity and quality of our content.”
Now, they didn’t start this season given how extensive the portfolio is already so curious to see what comes next but for now let’s see how FTV operates on YouTube.
Today at a glance:
The France Télévisions portfolio
Two genres drive the entire operation
The genre efficiency quadrants
The single IP approach
Disclaimer: All figures are public: subscriber count, total views and number of uploads. What matters most (CTR, retention, AVD, impressions, traffic sources) is locked behind YouTube Studio. So this analysis measures reach and volume, not watch-time depth or monetisation quality. For more details, read my previous piece.
The France Télévisions portfolio
74 channels
20.6M subscribers
8.28B views
392,266 videos uploaded
Across several 9 distinct verticals: Information, Entertainment, Knowledge & Culture, Kids & Youth, Sports, Movies & Series, Music, Multi-genre.
For reference, the 17 YouTube channels operated by TF1 generated:
12.5M subscribers
6.7B views
35,096 videos
While M6’s network of 19 channels garnered:
2.5M subs
nearly 1B views
17,746 videos
Out of the 74 channels studied, the Top 15 channels represent:
59.8% of all subscribers
60.4% of all views
These channels are the true backbone of the portfolio, generating 3/5 of total reach despite representing only about 20% of total channels.
