TF1 x Netflix: both sides of the deal, live at SME Live 2026
First confirmed speakers: Laurence Pera and Emma Lloyd, September 10 in Amsterdam.
I made the trip from Amsterdam to Paris in June on a hunch that TF1’s upfront wouldn’t be a normal one. I was right. The next morning I scrolled the entire TF1+ hub inside Netflix, shelf by shelf, from the 7:23am train home to walk you through the whole integration on day one.
A month on, I still have questions. So I’m doing something about it. On September 10 at Streaming Made Easy Live in Amsterdam, the day before IBC opens, Laurence Pera (Groupe TF1) and Emma Lloyd (Netflix) will sit with me on stage and we will take those questions live. They’re the first confirmed speakers of this 2nd edition. I could not have picked a bigger story to open with.
Quick refresher on why this deal matters. TF1 is now live inside Netflix in France. 5 broadcast channels running 24 hours a day, live sport, breaking news and up to 40,000 titles from TF1+’s catalogue, all sitting inside an interface built for on-demand browsing.
Netflix has never embedded a broadcast partner before. Not at this scale, not anywhere.
And the deal rewrites more than the home screen. TF1 PUB sells all advertising within TF1 content on Netflix, with Médiamétrie ratings counting towards TF1. Even ad-free Netflix subscribers will see ads when watching TF1 content.
On stage, we’ll unpack how the partnership came together, what the integration really took to build and what it means for everyone who thought they owned the aggregation game in France.
Now it’s your turn. What would you ask TF1 and Netflix if you had them in the same room? Hit reply or drop it in the comments, I read everything and the best questions are coming on stage with me.
Join us in person on September 10 at Rode Hoed, Amsterdam. Get your ticket here with a 15% discount on all tickets. Early bird pricing on Buyer passes runs until July 19, so move fast.
That’s it for today. See you tomorrow for another episode of The Media Odyssey Podcast.
Marion
