💬 Talk With Your Community, Not At It
The Rule#1 On YouTube
With 2.7B monthly active users and 63.8M creators, YouTube offers an unparalleled blend of reach, engagement, and direct monetisation transforming the way marketers think about audience building, content strategy, and revenue generation. Yet, despite its ubiquity, many entertainment marketers are still only scratching the surface of what YouTube can truly deliver (out of a room full of executives only a handful raised their hands when I asked if they were engaging with YouTube one way or another).
In this “The Power of YouTube in the Creator Economy” panel, I brought big brains to chat all things YouTube: Pilar Sánchez (YouTube Spain), Blanca Rabena (2btube), and Graham Haigh (ITV Studios’ Zoo 55).
This recap distills their top insights and practical takeaways arming you with the strategies you need to move beyond repurposed content and build a thriving, creator‐driven presence on YouTube.
