Streaming Made Easy

Streaming Made Easy

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Streaming Made Easy
Streaming Made Easy
Streaming Meets Publishing

Streaming Meets Publishing

In A Frenchie Bundle

Marion Ranchet's avatar
Marion Ranchet
Apr 01, 2025
∙ Paid
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Streaming Made Easy
Streaming Made Easy
Streaming Meets Publishing
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What happens when iconic French publishers partner with a US streamer? Le Monde, Télérama, and WBD’s Max are teaming up to bring a new kind of bundle. They're chasing ambitious goals and banking on audience crossover but will subscribers bite?

Today at a glance:

  • Meet The Trio

  • The Partnership

  • The Ambitions

  • The Reality Check

  • The Industry Impact


Meet The Trio

Le Monde

  • French daily Newspaper

  • Subscribers: 660K (incl. 540K digital only)

Télérama

  • French Culture Magazine

  • Subscribers: 400K (incl. 42K digital only)

Both companies are part of the same media group.

Max

  • WBD and Max need no introduction for long-standing readers of Streaming Made Easy.

  • Subscribers: WBD doesn’t disclose country specific data but an IPSOS survey puts Max at 5% of market-share in France.

The Partnership

Starting April 3rd 2025, new subscribers to Le Monde or Télérama’s digital subscriptions will get access to WBD's streaming service, Max.

  • Le Monde Essentiel + Max Basic (with ads): €14.99/month;

    • It represents a 3.99€ discount (bundle value: 18.99€)

  • Télérama Digital + Max Basic (with ads): €6.99/month (first year), then €11.99/month.

    • It represents a 8.99€ discount in year 1, 3.99€ onwards (bundle value: 15.99€)

From this summer, existing subscribers to Le Monde Essentiel will benefit from the bundle provided they upgrade their subscription by 2€ (so 16.99€/month). As for Télérama, it was not detailed but a standard digital subscription is priced at 9.99€ (outside of special promotions) so I expect existing subscribers would get the same deal (so 11.99€/month).

My key takeaways:

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