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Measuring TV Today

The Metrics That Matter Now - The Media Odyssey Ep. 10

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Marion Ranchet
Mar 06, 2025
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“Measurement is a hot mess”. It's not from me, it's from Jenny Bullis, CEO of Dentsu Media’s UK and Ireland, at the Media Research Conference in December.

This got us curious so Evan Shapīro and I ch…

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