Measuring TV Today
The Metrics That Matter Now - The Media Odyssey Ep. 10
“Measurement is a hot mess”. It's not from me, it's from Jenny Bullis, CEO of Dentsu Media’s UK and Ireland, at the Media Research Conference in December.
This got us curious so Evan Shapīro and I chat all things measurement in the new episode of The Media Odyssey.
Why focus on measurement now?
According to eMarketer, 64% of U.S. ad buyers say cross-platf…