Inside Little Dot Studios’ 1,000 channel playbook
How they build fandom across their channel network and why scale, experimentation and super fans still beat shortcuts.
“You never know what you’re gonna learn and taking risks almost always teaches you something about your own IP.”
Holly Graham, Chief Commercial Officer, Little Dot Studios
We’re not all running operations with 500 people and a global channel network (strong of 1000+ channels, 930M+ subscribers, 11B+ organic monthly views), so this week on The Media Odyssey Podcast, we’re bringing that expertise straight to you.
and I spent an hour learning from Little Dot Studios’ Ben Arnold and Holly Graham to unpack what it actually takes to build digital fandom at scale.Their teams run everything from Gordon Ramsay’s universe to Prime Video UK’s YouTube channel, and they do it with a mix of scale, experimentation and super fans embedded inside every piece of IP.
Little Dot pushes against a temptation most studios still fall for. There is no universal playbook and no shortcut that replaces testing, iteration and people who truly understand the IP. Their teams experiment with everything, from long-form runs and multi-episode cuts to fan edits, shorts, formats and titles. When the algorithm shifts, they see it early because they operate across more than a thousand channels. That scale gives them a window into behaviour the rest of the industry only half understands (hence why they launched ChIP last week).
They also cut through a misconception we still hear every week. You don’t monetise channels, you monetise the flywheel. Gordon Ramsay is a good example. His channels didn’t just bring in ad revenue, they turned a long-running TV franchise into a digital ecosystem that keeps his brand culturally present, introduces him to new generations and feeds back into his broader traditional business.
That’s only a fraction of what the team unpacked in this episode. Enjoy!
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That’s it for today but before you go:
