Inside ITV 2024 FY Results
I dug into their earnings report so you don't have to
You ask, I deliver.
The Streaming Made Easy Earnings Hub now includes UK Broadcaster ITV. This week, we’re indeed going through ITV’s FY 2024 performance, with a focus on the Studios and M&E segments, and finally a quick look at what 2025 has in store for them.
P.S.1: I’ve prepared a deck you can grab to have ITV’s results handy.
P.S.2: Don’t forget to vote for the next European company to join the Earnings Hub.
Today at a glance:
- Financial Results 
- Broadcast & Streaming Focus 
- ITV Studios Focus 
- 2025 Guidance 
Financial Results
Income Statement Highlights
→ Total revenue: £4.14bn (-2.8% YoY)
- ITV Studios: £2.04bn (–6% YoY). 
- M&E: £2.10bn (+1% YoY). - Advertising revenue up +2.4% (£1.82 billion). This rise was driven mainly by digital ad revenue (+14.8% YoY) who now makes 26% of all advertising revenues. 
- Other M&E elements offset that +2% advertising gain. - Subscription revenue fell 19% (from £59 million to £48 million). 
- SDN (transmission and infrastructure of DTT) was down 10% (from £48 million to £43 million). 
- Partnerships & other slid 7% (from £205 million to £191 million). 
 
 
→ Adjusted EBITA: £542m (+11% YoY).
- ITV Studios: £299m (+5% YoY). 
- M&E: £250m (+22% YoY). 
💬 The numbers show that despite a 2.8% decline in total revenue to £4.14 billion, ITV’s digital advertising growth, disciplined cost management, and margin improvements in both Studios and M&E pushed adjusted EBITA up 11% year-on-year to £542 million.



