🎒How Kids Brands Count On Amazon Channels
To Compete With Global Streamers
Kids' screen time is being shaped by a shrinking club of global platforms but when everything is designed for everyone, who’s really designing for children? Profiles, UI/UX and content menus are often identical across ages leaving a clear gap for services built specifically for young viewers and their parents.
Enter the specialists: services like Hopster/Playkids, Sensical, PBS Kids, Benshi, that champion edutainment philosophies (screen time that matters), rigorous curation (artistic quality + brand fit), age-adaptive profiles with parental controls, rich editorial features (e.g. Sensical’s Common Sense Media notes) and multimedia extensions (podcasts, e-books, games).
As the 62th edition Annecy International Animation Film Festival opens today, let me focus on the platform kids streamers can’t do without to reach their target audience: Amazon Channels.
In this deep dive, we unpack:
The Breadth Of The Kids Offering,
The Sub-Genre Breakdown & Key Players
The Cross-Market Channel Presence,
The Pricing Strategies,
of the 25 Kids brands available across six core markets (US, UK, Germany, France, Italy, Spain).
BONUS (free for all subscribers): Interview with Michael Hirsh, mastodon of the animation landscape, who’s the opening keynote speaker for the Festival. Grab a copy of his book “Animation Nation” to understand how he built a cartoon empire.
📊 The Breadth Of The Kids Offering
Amazon Channels now corrals 25 unique Kids brands (37 services total) across its six core markets, a line-up that’s broader than many parents (and more than a few industry insiders) may realise. Let’s look market per market: