How BBC Studios Thinks Like A Creator
BBC Studios Live Pod @Cannes Lions - The Media Odyssey Podcast - Ep. 27
“Views are a vanity metric, fandom is the KPI.”
That line from BBC Studios’ SVP Digital Jasmine Dawson sets the tone for our sun-soaked live episode with Evan Shapiro at the Cannes Lions. BBC Studios is moving away from being a content maker to become a fandom maker.
What’s inside this week’s episode 📋
Exclusive news: BBC Studios will rep Bing globally on digital, i…