Streaming Made Easy

Streaming Made Easy

Share this post

Streaming Made Easy
Streaming Made Easy
Free, Fan-Fuelled And 250% Up: Tubi’s First Year In The UK

Free, Fan-Fuelled And 250% Up: Tubi’s First Year In The UK

With Ross Appleton, GM Tubi UK

Marion Ranchet's avatar
Marion Ranchet
Jul 26, 2025
∙ Paid
2

Share this post

Streaming Made Easy
Streaming Made Easy
Free, Fan-Fuelled And 250% Up: Tubi’s First Year In The UK
Share

Tubi UK just turned one. Free streaming in a crowded, rights-heavy, BVOD-dominated market? Not exactly a walk in the park. So… one year in, how’s it going? I asked Ross Appleton, GM of Tubi UK, about:

→ How they’re winning over Gen Z and Millennials
→ What fandoms are driving repeat viewership
→ The genre mix Tubi is doubling down on
→ And whether FAST is next 👀

Today at a glance:

  • Exclusive Interview with Ross Appleton, GM Tubi UK

  • Tubi UK Deep Dive:

    • Meet Tubi (The ambition, the user trajectory, the footprint, the value proposition)

    • Welcome To The UK

    • A Year Later

    • What’s Coming Next?


Exclusive Interview with Ross Appleton, GM Tubi UK

My full interview with Ross Appleton, GM Tubi UK, just dropped on Streaming Made Easy’s Youtube channel.

Click here if the video doesn’t work in your email.

Meet Tubi

Tubi was founded in April 2014 by Farhad Massoudi and Thomas Ahn Hicks, who were working at AdRise, a company that specialized in online video advertising. The pair saw an opportunity to create a platform that would provide free access to premium content, supported by targeted ads. AdRise launched Tubi TV as a free service, with a focus on acquiring licensed content from major studios and distributors. At launch, Tubi TV had more than 3,000 titles licensed from partners like ITV, Endemol, Hasbro and Cinedigm.

→ The ambition

  • become the largest library of free movies and TV shows.

  • become the first stop after Netflix.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Marion Ranchet
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share