Tubi UK just turned one. Free streaming in a crowded, rights-heavy, BVOD-dominated market? Not exactly a walk in the park. So… one year in, how’s it going? I asked Ross Appleton, GM of Tubi UK, about:
→ How they’re winning over Gen Z and Millennials
→ What fandoms are driving repeat viewership
→ The genre mix Tubi is doubling down on
→ And whether FAST is next 👀
Today at a glance:
Exclusive Interview with Ross Appleton, GM Tubi UK
Tubi UK Deep Dive:
Meet Tubi (The ambition, the user trajectory, the footprint, the value proposition)
Welcome To The UK
A Year Later
What’s Coming Next?
Exclusive Interview with Ross Appleton, GM Tubi UK
My full interview with Ross Appleton, GM Tubi UK, just dropped on Streaming Made Easy’s Youtube channel.
Click here if the video doesn’t work in your email.
Meet Tubi
Tubi was founded in April 2014 by Farhad Massoudi and Thomas Ahn Hicks, who were working at AdRise, a company that specialized in online video advertising. The pair saw an opportunity to create a platform that would provide free access to premium content, supported by targeted ads. AdRise launched Tubi TV as a free service, with a focus on acquiring licensed content from major studios and distributors. At launch, Tubi TV had more than 3,000 titles licensed from partners like ITV, Endemol, Hasbro and Cinedigm.
→ The ambition
become the largest library of free movies and TV shows.
become the first stop after Netflix.