Free, Fan-Fuelled And 250% Up: Tubi’s First Year In The UK
With Ross Appleton, GM Tubi UK
Tubi UK just turned one. Free streaming in a crowded, rights-heavy, BVOD-dominated market? Not exactly a walk in the park. So… one year in, how’s it going? I asked Ross Appleton, GM of Tubi UK, about:
→ How they’re winning over Gen Z and Millennials
→ What fandoms are driving repeat viewership
→ The genre mix Tubi is doubling down on
→ And whether FAST is next 👀
Today at a glance:
Exclusive Interview with Ross Appleton, GM Tubi UK
Tubi UK Deep Dive:
Meet Tubi (The ambition, the user trajectory, the footprint, the value proposition)
Welcome To The UK
A Year Later
What’s Coming Next?
Exclusive Interview with Ross Appleton, GM Tubi UK
My full interview with Ross Appleton, GM Tubi UK, just dropped on Streaming Made Easy’s Youtube channel.
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Meet Tubi
Tubi was founded in April 2014 by Farhad Massoudi and Thomas Ahn Hicks, who were working at AdRise, a company that specialized in online video advertising. The pair saw an opportunity to create a platform that would provide free access to premium content, supported by targeted ads. AdRise launched Tubi TV as a free service, with a focus on acquiring licensed content from major studios and distributors. At launch, Tubi TV had more than 3,000 titles licensed from partners like ITV, Endemol, Hasbro and Cinedigm.
→ The ambition
become the largest library of free movies and TV shows.
become the first stop after Netflix.