Don’t Plan 32 Episodes, Just Make 1
With Dhar Mann - The Media Odyssey Podcast - Ep. 29
“If I had planned all 32 episodes and never listened to my audience, I’d have failed.”
This week on The Media Odyssey Podcast,
and I welcome Dhar Mann, Founder of Dhar Mann Studios. He's one of the world's most-watched creators and he has built a production powerhouse. No fancy pitch decks, no development slates. Just one story at a time, rigorously tested and refined by audience feedback.Inside this episode:
🧪 Make, test, repeat: How Dhar ditched talking heads and accidentally launched a scripted hit factory.
📉 Scale without the spend: Dhar Mann Studios operates out of 125,000 square feet in Burbank, with 8 full-time production crews shooting across 65+ sets, and they employ over 1,500 actors annually and yet they produce 5 hours of weekly content at a fraction of the cost of traditional TV.
📊 The magic number: The exact runtime Dhar uses to maximise viewer engagement and returns.
📺 Own every screen: Dhar’s strategy to reach new platforms without giving away any IP.
His playbook isn't complicated: own your content, move fast and let the audience tell you when you're wrong.
Trying to plan content on social the traditional way? Stop right now. This episode might sting a bit but you'll thank us later.
LISTEN and/or WATCH in full: APPLE PODCASTS | SPOTIFY | YOUTUBE
COMING UP NEXT: We’re wrapping up Season 1 of TMO with one more episode set to release on July 24th. We’ve chosen our favourite moments of this 1st season.
Come tell us your favourite episode at themediaodyssey@gmail.com.
If you have time for one podcast only, let’s make it The Media Odyssey Podcast, produced with love from Amsterdam & NY.
That’s it for today but before you go 🗳️
