Creators By Day, Data Scientists By Night
YouTube Live Pod @Cannes Lions - The Media Odyssey Podcast - Ep. 28
"Last year was ‘why creators?’ This year is all about ‘how fast can we work with them?’"
That’s how Pedro Pina, VP of YouTube EMEA, sums up the shift in tone at Cannes Lions in our latest Media Odyssey Podcast episode. What we covered with Pedro and
:🎂 YouTube Turning 20: Yes, they partied (a lot) but the bigger story is what those two decades taught them and how they’re rewriting the playbook for the next era.
📈 Creator > Platform: Legacy media is catching on but creators are still outpacing studios by understanding their audience inside out. Beauty influencer by day, data scientist by night.
🎯 New rules of engagement: YouTube’s brand-new Open Call tool makes working with 1,000 creators as easy as one. Pedro explains how.
🎬 Windowing gets weird (and wonderful): A French YouTuber’s Everest doc goes from theater to YouTube to TF1 and Disney+. The future is nonlinear and deeply fan-powered.
Finally, Pedro’s brutally honest about YouTube’s own blind spots.
This one’s for the execs, creators and everyone trying to make sense of the streaming x creator economy mashup.
TEASER below, LISTEN and/or WATCH in full: APPLE PODCASTS | SPOTIFY | YOUTUBE
COMING UP NEXT: Our interview with Dhar Mann of Dhar Mann Studios which produces 5 hours of scripted content each week at a fraction of the cost (per hour) of any legacy studio.
If you have time for one podcast only, let’s make it The Media Odyssey Podcast, produced with love from Amsterdam & NY.
That’s it for today but before you go 🗳️
