🎄Christmas In July
W/ 🇪🇺, Tik Tok, YT & more - Weekend Wrap Up Edition - Week 28/2025
Yeah it’s a thing especially in streaming. This week, I got 3 reports, 2 masterclasses, 1 debate and 1 interview for you guys. Happy weekend.
🤳 Who’s The Boomer Now?
You gotta be a TMO (The Media Odyssey Podcast) listener to get the reference but let me help you out if you haven’t had time for the pod yet (use the summer to fix that though!).
My cohost,
, calls me a boomer (note: he’s 13 years old than me!) when it comes to my social media and AI habits. I admit I’m the oldest millennial (team 1980 🙌) and I live in between the analog and digital worlds. I have 3000 CDs and a Spotify subscription, 3 SVOD subscriptions and a DVD player and so on.Now as a media executive, I don’t live under a rock and so I spent a full morning this week with the Tik Tok France team to learn about their latest suite of tools (Market Scope and Content Suite), the impact of influencers on the viewability of an ad on Tik Tok with IAS, the concept of salesmanship vs showmanship with System 1 and we ended the morning with a
debate with Gregg Bywalski (Webedia), Benjamin Le Gren (TF1) and Ghislain Marais (Brut.) on who’s best positioned to create conversations & communities on social media platforms like Tik Tok and others.Want more? Grab the IAS Media Quality report and the System1 Tik Tok report. Prefer the voice over? System1 has a webinar on July 17 where they’ll be sharing the key findings (sign up here).
So I ask again, who’s the boomer now Evan? 😎
🎤 The 4 Futures Of AI Driven Media Discovery
Meet Ezra Eeman, the latest speaker addition to the Streaming Made Easy Live line up. Ezra is Director of Strategy & Innovation at NPO and founder of the must-read AI newsletter Wayfinder. He will deliver a keynote on « The 4 futures of AI driven media discovery».
Why this topic?
The media industry is fracturing into four completely distinct worlds, each operating by different rules, optimising for different metrics, and built on fundamentally different monetisation models.
In this keynote, Ezra will map the new landscape revealing how content discovery is splitting across two critical dimensions: Architecture (centralized vs. decentralized) and Function (predicting vs. answering). Companies that master this transition will own the next decade of audience engagement.
Want in? Submit your registration request via this link.
Join executives from companies like: BBC, Netflix, Media press, Proximus, Liberty Global, FX Digital, Bango, Sling, A1, Whale TV, Orange, All3Media, Vodafone, SVT, tivù, ATP Media, Irdeto, The Trade Desk/Ventura, OKAST, Zattoo, Kokowa, Rakuten, TF1, France 24, Euronews, Webedia, Telenet, NPO, Endemol and many more.
🎓 15’ To Get Clarity On This Deal
👩🏻🏫 The Strategy Behind Tier 1 Media Brands
The 1st episode of our Expert Series is here with Aileen Madden from Red Bee Creative.
🎙️ 1-2-1 With Pedro Pina
Nice and cute to talk about YouTube, even better talking with YouTube.
There’s no black and white opinion to have on this topic. Every bit helps to form a nuanced opinion.
LISTEN and/or WATCH in full: APPLE PODCASTS | SPOTIFY | YOUTUBE
🇪🇺 Big Questions Answered
About SVOD Usage in the EU thanks to the latest report by The European Audiovisual Observatory. Here are 5 questions I wanted answers to:
N°1 - Are European originals really breaking through or are viewers still hooked on Hollywood?
N°2 - Which European countries are exporting the most binged content?
N°3 - Are streaming platforms sidelining theatrical films or do they still rule the watchlist?
N°4 - Has the golden age of streamer originals peaked?
N°5 - Is Netflix really that dominant in Europe and how does it compare to Amazon, Disney+ and HBO Max?
That’s it for today but before you go 🗳️
Enjoy your day and see you on Tuesday for a Deep Dive edition of Streaming Made Easy Premium.