Optimizing IP On Social
With Dilip Bala from Merzigo on The Media Odyssey - Ep. 22
“Build your social presence or risk losing entire generations of viewers.”
“Launch a Fast channel before the line ups are full.”
“Optimise your YouTube strategy and build a community now!”
Sounds like imperative bingo, right? Easier said than done to build an omnichannel strategy today especially when the economics don’t always add up.
Free Streaming & Social Media are performance-based businesses and much of your success hinges on factors you can’t control like:
→ The health of the advertising market
→ The scale of your platform partners
→ The prominence your content gets
Meanwhile most distribution deals default to straight revenue-share, leaving content owners to shoulder all the upfront costs (content production, distribution, manpower etc.) while hoping that ad dollars will follow.
Today on The Media Odyssey Podcast,
and I spoke to Dilip Bala, GM US at Merzigo, who broke down for us how partnering with their 500+ specialists can help IP owners:Navigate every twist of the YouTube and Facebook algorithms, from thumbnails and titles to captions and community engagement;
Boost both social-video metrics and traditional TV ratings through cross-platform flywheels;
Lock in MGs up front turning speculative forecasts into guaranteed revenue.
As always, we needed data to back it all up and so Merzigo shared with us case studies, from a Turkish drama that simultaneously climbed YouTube and broadcast charts, to deep-library IP revived (and localised) into new revenue streams, plus why Facebook remains a sleeper hit for snackable, shareable clips.
LISTEN and/or WATCH: APPLE PODCASTS | SPOTIFY | YOUTUBE
We got more platforms here for you.
COMING UP NEXT: On June 5th, we’re recording a AMA (Ask Me Anything) session and we need YOU. Well I need you because we’re building a team Europe vs a team US. I want the best questions, let’s show the yankee what we’re made of!
Share your question here.
That’s it for today but before you go:
