BBC Studios x YouTube : A Partnership Case Study
When YouTube and BBC Studios align on the same message, you pay attention: operate like a creator or lose the next generation.
“How are we gonna make sure that they care about us in five years?”
Jasmine Dawson, SVP Digital, BBC Studios
Not everyone gets to spend a week in Cannes, so this time we’re bringing MIPCOM straight to you.
This week on The Media Odyssey Podcast, we’re releasing a live session from the main stage where moderates a conversation between two of our season 1 guests: YouTube’s Pedro Pina and BBC Studios’ Jasmine Dawson on what it takes to build real audience connection in the creator era.
The conversation cuts through the usual market noise. YouTube lays out why studios need to operate like creators if they want reach and revenue. BBC Studios explains what changed when they made fandom and watch time the centre of their strategy. And Evan keeps pointing to the shift underneath it all, the audience is now the buyer that matters.
No spoilers here. The full session from Cannes is sharp, honest and worth your time.
For those who can’t get enough of Jasmine and Pedro, go back to our Cannes Lions episodes here and here.
Happy Thanksgiving to my US readers and happy quiet rest of the week for my rest of the world readers.
LISTEN and/or WATCH in full here: APPLE PODCASTS | SPOTIFY | YOUTUBE
If you have time for one podcast only, let’s make it The Media Odyssey Podcast, produced with love from Amsterdam & NY.
That’s it for today but before you go:
