🎾 Ace Move In Germany
Weekend Wrap Up Edition - Week 25/2025
Afternoon Streaming Made Easy readers, I’m finally home after a maniac couple of weeks only to find out Amsterdam is about to turn insane too for its 750th birthday. Let’s stay put 👩🏻💻 to bring you the top news of the week.
P.S: I’m going live on Substack this Wednesday 25th at 5pm CET sharp to talk to Aileen Madden about brand strategy. I will for sure ask her what she thinks about the Netflix / TF1 integration.
How can you tune in? Click below to download the Substack app. If you make sure to enable notifications, the app will notify you when I’m live. Just tap that and you’re in. It’s that easy!
📢 YouTube Makes Creator Collabs Easier
Announced at Cannes Lions: Open Call, a new BrandConnect feature that lets brands post a brief and receive video pitches directly from YouTube creators in-platform. It streamlines the path from brief to release: review, approve, promote, and measure, all inside YouTube.
I wonder how they will ensure brands aren’t inundated by irrelevant pitches…
🤓 Kids IP Need Experts
After a 993% viewership increase in under a year, Dr. Seuss Enterprises is expanding its partnership with Little Dot Studios and launching a new flagship YouTube show: “Seuss Circle Time.” This isn’t nostalgia, it’s IP adaptation done right. Smart syndication + platform-native content = sustained attention across family demos.
Acamar Films’ award-winning preschool IP, Bing, chose BBC Studios Digital Brands to run global ad sales and partnerships for them (65 channels, 30 languages, 9.7B views, 1M+ hours of daily watch time, brand-safe inventory in family environments). It’s another sharp move in BBC Studios’ mission to own the family-safe ad stack on YouTube. Bluey, Bing, and co. are now part of the same commercial playbook.
You’ll soon hear from Jasmine Dawson, SVP Digital, who breaks down the fandom playbook and KPIs on The Media Odyssey Podcast.
🇬🇧 TV Chasing SMBs Digital Ad Spend
You got to respect UK ad sales houses' ability to work together. Sky, Channel 4 and ITV are no strangers to partnerships as they've been working together on:
→ AdSmart bringing personalized targeting to linear TV.
→ Thinkbox uniting the broadcasters behind effectiveness and advertiser education.
→ Clearcast ensuring ad standards, enabling efficient, cross-broadcaster campaigns.
→ YouView and DPP building common infrastructure for smoother ad distribution and production.
→ Most recently, the Lantern project to launch a cross-broadcaster ad measurement tool for unified TV campaign insights.
Their latest initiative brings us a new self-service TV ad marketplace. For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV. This is a biggie because one of the challenges of European broadcasters is expanding the advertiser pool. Historically, they’ve been selling to the same advertisers for years.
Thing is SMBs can easily buy on digital meaning that broadcasters are missing out on buys from 5.5M of companies in the UK alone.
Grab the full PR to find out more about this partnership and let’s check back in a year from now to see how good or not they’ve done convincing SMBs to invest with them.
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⚽️ Viaplay Offloading Premier League
Amazon Netherlands enters the sports rights game (for the 1st time), scooping up 38 Premier League matches per season in the Netherlands. The Saturday lunchtime games will be streamed thanks to a deal with Viaplay.
As Viaplay pulls back, Amazon plugs in making Prime feel more appealing to local audiences (we can never get enough of Virgil van Dijk!) without owning the heavy infrastructure.
📺 It Makes No Sense
I had a 1-word question for Matthew Henick from The Trade Desk: Why?
Why would a digital advertising giant like TTD bother to enter the fragmented TV OS ecosystem? To say I’m skeptical is an understatement and Matthew knew what he was getting into but like the smartest guy that he is, he came prepared. So much so that he had a gift for me. You’ll have to listen or watch to get the reference.
This episode of The Media Odyssey Podcast with
, Matthew Henick and Alan d'Escragnolle from Filmhub was recorded live during the Media Universe Summit at The StreamTV Show.🎟️ Amazon Ads Prove Their Box Office Muscle
New research from Samba TV, Amazon Ads and Fandango tracked 213M ad impressions and found Amazon Ads are 25% more effective than their media weight at driving theater ticket sales.
~> Reached 8.5x more light TV viewers, who made up 77% of Fandango ticket buyers;
~> Drove +23% lift in consideration, +13% lift in confirmed purchases;
~> When paired with linear TV, awareness doubled and purchase intent jumped 5.4x.
The message? Omnichannel wins.
🎾 Ace For Tennis Channel Germany
Ok easy one I admit ☺️
Tennis Channel is determined to be THE home of tennis across Europe. After a market entry in France earlier this year, the focus has been on growing the distribution footprint across the UK, Spain, Netherlands and the DACH region.
This week brings us a suite of launches for their FAST channel on premium local platforms: Joyn, waipu.tv, O2 TV and (soon) Zattoo. They also grabbed live rights to Terra Wortmann Open (ATP 500), Berlin Ladies Open (WTA 500) and Bad Homburg Open (WTA 500).
Local platforms x live local content =🔥
That’s it for today but before you go 🗳️
Enjoy your day and see you on Tuesday for a Deep Dive edition of Streaming Made Easy Premium.